Ivory or White, White or Ivory…

…Or any of the many other colors gowns come in these days.  How do you know what color to pick?

 Let’s cover the basics first.

White: Yes, this is considered the “traditional” choice for purity and virtue… however, keep in mind that white has only been “traditional” for less than 100 years.


  • “Traditional” symbolism
  • Looks best on medium to dark skin tones
  • Goes great with any color palate


  • Tends to wash out the wearer in photography
  • Can cheapen the look of the dress depending on the fabric and style

Ivory: In my opinion a far more traditional color.


  • Looks great on every skin tone
  • Makes the dress look richer
  • Photographs have a nicer contrast


  • Pay attention to what shade of ivory, some ivory gowns can be too yellow for your skin.

 If either of these choices is not for you, Diamond White is an excellent choice.  This color falls between both White and Ivory and is flattering on both light and dark skin tones.

 Of course there is an array of other colors as well:

  • Champagne and gold colors: Great for fall weddings
  • Silvers and blue tones: Consider for winter weddings
  • Blushes and pink tones: Think spring weddings

And if you are not brave enough for a solid red wedding dress, why not consider an accent of color on your gown.

So my point is there are no more rules when it comes to choosing your wedding gown color so there really aren’t rules to break.  Remember that this is your day, so make it your own.

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